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Do You Embody Or Represent Your Brand?
You can establish/own/run your brand; you can represent your brand; or you can literally be and fully embody your brand. If you create a brand that is solely based on yourself (obvious examples include...
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Twitter’s Periscope: What’s The Naming Scope
As you may have heard, Meerkat now has a new, serious, competitor. And no, it’s not the Minneapolis agency Periscope, which greatly enjoyed getting a lot of buzz today when Twitter launched Periscope....
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5 Ways To Create A Timeless Brand
Creator, the beautiful online magazine of wework, the highly inspirational community of creators, published an original article by yours truly yesterday, so I thought sharing is caring. It goes...
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Naming Your Company? 4 Ways to Get Unbiased Feedback
Sell your team on a new company name by following these four steps. This article was originally published on Inc on June 10, 2015. Two years ago, I had an epiphany. And I did what entrepreneurs fear...
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How to Trust Your Decisions as a Startup Founder
This post has not much to do with branding, but it is a topic that I know a lot of startup founders are secretly struggling with, regardless of age, and it puts a huge bump into their road to success....
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Why The ‘Best Brand’ Name Is Not The Best Option For Your Product Launch
Brand Positioning is an art form. It is essential to the success of your venture and it is a topic we have given you plenty of guidance on. Even when it comes to something as important as positioning,...
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Coin It: 3 Reasons Why Your Venture Needs To Develop Nomenclature
Getting a venture off the ground is tough. Competing against similar startups and established players along the way is even tougher. One tool to add to your ‘brand insurance box’ (you know, the things...
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Why We Should Not Ridicule Re-Branding Exercises, Yet Why Tronc Deserved It
Naming a company, any company, is not an easy task. Branding is the first thing your audience will be exposed to, that is especially true when it comes to the name. A name you can’t re-launch like a...
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How To Launch A Brand: Lose The Ego, Gain A Soul
This interview with Fabian Geyrhalter, Principal of FINIEN, was originally published in The Huffington Post 07/15/16. Chances are, if you’re a startup or a small business, at some point you’ve asked...
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“You Told Me My Company Name Sucks”
…was the subject line of an E-Mail I received a few days ago. Needless to say, I was intrigued to read on: “I called my company “(Name Withheld)”, but you told me it was horrible. For that reason I...
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